Mastermind Members Only

License the agentic SEO engine.
Skip the 3 years it took to build it.

47 SEO and lead-gen tools, metered API access, managed model routing. Plug it into your agency stack today - no infrastructure, no prompt engineering, no hiring.

0Keys to manage
Day 1Time to first result
Engine Active
Merlino Engine agentic SEO workflow

How it works

Three phases from connection to client delivery.

Step 01

One connection, infinite tools.

Add your Merlino Engine API key to Claude Desktop, your agent, or your own app. From that moment, you have access to 47 production SEO and lead-gen tools with zero infrastructure to manage.

🔑
Your unique API key

Issued on onboarding. Metered to your seat. Rotatable at any time without downtime.

MCP endpoint ready

Point any MCP-compatible agent or app at the endpoint. No SDK required, no library to install.

🛡️
Metering from day 1

Every token, every call tracked to your account. No surprise bills, no shared quota.

How the license works

You connect once. The engine handles the rest. Your IP stays yours, the secret sauce stays mine.

Your Side
Agency Owner's Agent / App / Claude Desktop
Your automation, your agent, your tools. You connect once.
Your unique API key
Entry Point
AI Gateway
Per-member API key, metering, billing, rate limits. Your usage tracked and billed cleanly.
MCP protocol
Mike's Infrastructure - Never Exposed
Capability Surface
Remote MCP Capability Surface
Tools visible to you. Code never exposed. You call the capability, not the implementation.
Model routing
Infrastructure
LiteLLM Router
Metered Anthropic / OpenAI API. NOT a personal Max seat. Proper API billing, proper scale.
Internal only
🔒
Proprietary IP
MERLINO IP - NEVER EXPOSED
Skills / Prompts / Orchestration / Automations. You call the output. You never see this layer.
The boundary that protects your investment.

Agencies access capabilities through a clean API surface. The proprietary skills, prompts, and orchestration logic that took years to build never cross the wire.


You get the output. You get the results. You never see the recipe - which means no one you license to can replicate or undercut you either.

Capabilities, Not Code

You get the output of 3 years of agentic SEO R&D. You do not manage the infrastructure.

🔍
47 SEO and Lead-Gen Tools

Keyword clustering, SERP analysis, GBP optimization, citation audits, content gap analysis, and more. All accessible via a single MCP endpoint.

🤖
Managed Model Routing

No API keys to manage. No OpenAI bills to reconcile. You call the tool, the engine picks the right model, charges are metered to your account.

Async Webhooks (Pro+)

Fire long-running tasks and get a webhook when they finish. Integrate into your own client dashboards, Slack channels, or reporting pipelines.

🏷️
White-Label Output

White-Label tier lets your agency rebrand all output under your name. Clients never know the engine exists. You own the relationship.

📊
Usage Dashboard

Track token usage per client, monitor costs in real time, and forecast spend before your next invoice. Full transparency on what your account is doing.

🔒
Zero IP Exposure

The prompts, skills, and orchestration logic that power the tools stay behind the API boundary. You license the output, not the recipe.

Personal Max seats do not scale agencies. This does.

Claude Max is a personal productivity tool. It has one seat, no metering, no webhook callbacks, no client-level usage visibility, and no SLA. It was not built for agency delivery at scale.


The Merlino Engine is API-first, multi-client by design, and built around how agencies actually operate: async tasks, client reporting, white-label delivery, and cost control.

FeaturePersonal MaxMerlino Engine
Scales past 1 seatNoYes
Proper API billing (not Max quota)NoYes
Webhook callbacks for async workNoYes
Usage metered per clientNoYes
White-label output optionNoYes
SLA commitmentNoYes
Founding Member Pricing

License Tiers

All tiers include managed model routing and zero infrastructure overhead.

Entry License
Starter
$297/mo + metered usage

For agencies ready to test agentic SEO without committing to the full stack.

  • Seat license for 1 agency
  • Up to 500K tokens/mo included
  • 20 core SEO and lead-gen tools
  • Managed model routing, bring no keys
  • Email support
Apply for Starter
Agency OS
White-Label / BYOK
$1,497/mo

For established agencies who need dedicated infrastructure and full rebrand.

  • Bring Your Own Keys (BYOK) option
  • Agency rebrands output under their name
  • Dedicated rate limits
  • Priority support and onboarding call
  • SLA commitment
Apply for White-Label
Metered usage is billed in addition to the monthly seat fee. You pay for what you use. Starter includes 500K tokens/mo, Pro includes 2M tokens/mo. Overages billed at standard rate. White-Label pricing is flat.
Pricing shown is founding-member draft pricing for mastermind discussion only. Final pricing TBD.

Getting Started

Four steps from application to first live result.

1
Apply

Submit the application below. Mike reviews personally and replies to qualified agencies within a week.

2
Onboarding Call

30-minute call to scope your use case, select the right tier, and map your first automation target.

3
Get Your Keys

You receive your API key and MCP endpoint. Connect it to Claude Desktop, your agent, or your own app.

4
Deploy

Your first agentic SEO workflow is live. Results go to your client. The engine stays invisible.

Apply for a License

This is not a SaaS sign-up. Mike reviews each application personally. Mastermind members and referred agencies get priority.

Applications reviewed weekly. Mike replies personally to qualified agencies.

Limited Seats

Ready to run agentic SEO at agency scale?

Applications are reviewed personally. Mastermind members and referred agencies get priority. Seats are limited by design.